Norcross, GA. April 11, 2018 – Portsmouth Ford, Portsmouth Ford Used Car Center and Wiscasset Ford have been selected to be the only dealerships in Portsmouth, NH, and Wiscasset, ME, able to certify their pre-owned vehicles with the exclusive MotorTrend Certified designation. MotorTrend Certified vehicles meet the highest standards in the pre-owned market, with every vehicle vigorously inspected, upgraded and backed by a MotorTrend Certified seal of approval, plus comprehensive vehicle protection from EasyCare.
MotorTrend Certified dealers are carefully selected and appointed based on their focus on quality and a positive customer experience. They must have a history of excellent customer reviews and outstanding service. MotorTrend certification allows Portsmouth Ford, Portsmouth Used Car Center and Wiscasset Ford to offer MotorTrend Certified pre-owned vehicles and MotorTrend Certified service in the Portsmouth and Wiscasset areas.
“With demand higher than ever for certified pre-owned vehicles and with my used car center growing to over 300 vehicles in the last six months, joining the MotorTrend Certified program was a no-brainer for me,” said Chris Sawyer, General Manager at Portsmouth Ford. “Being the only MotorTrend Certified dealer in the New England area will place my store at a competitive advantage toward my competition.”
Steve Richards, Vice President of the MotorTrend Certified program driven by EasyCare, said “Portsmouth Ford, Portsmouth Ford Used Car Center and Wiscasset Ford’s two-and-half-decades-strong commitment to the Portsmouth and Wiscasset area consumers made them a natural choice to be named as MotorTrend Certified dealers.”
Portsmouth Ford, Portsmouth Ford Used Car Center, and Wiscasset Ford began offering MotorTrend Certified vehicles in March of 2018. For more information on Portsmouth Ford, Portsmouth Ford Used Car Center and Wiscasset Ford, visit www.portsmouthford.com, www.portsmouthusedcarcenter.com and www.wiscassetford.com.
For more information on the MotorTrend Certified program, visit www.motortrendcertified.com.
MOTORTREND, a media brand of TEN: A Discovery Inc. Company, was founded in 1949 and is internationally recognized as one of the leading names in the automotive category. The MOTORTREND brand is composed of MotorTrend magazine; the award-winning website MotorTrend.com; the MotorTrend subscription video-on-demand (SVOD) service, MotorTrend Auto Shows; MotorTrend Audio; MotorTrend en Español; MotorTrend India; and the renowned MotorTrend Car of the Year, SUV of the Year, Truck of the Year, Person of the Year, and Best Driver’s Car awards programs.
About TEN: A Discovery Inc. Company
TEN: A Discovery Inc. Company is the largest automotive media company in the world, bringing together Discovery’s fast-growing Velocity network and TEN’s entire automotive digital, direct-to-consumer, social, and live event portfolio, including MOTORTREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a cumulative reach of more than 131 million, the company encompasses Velocity’s #1 TV network for automotive superfans, MOTORTREND’s #1 automotive YouTube Channel, and the only auto-dedicated subscription video-on-demand service. For more information, visit ten-discovery.com.
Sr. PR and Soial Media Manager
EasyCare’s mission is to help dealers succeed at every customer touchpoint by creating passionate employees and customers. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 7 million customers. EasyCare provides the only F&I benefits that are named a “MOTORTREND Recommended Best Buy” for franchised dealers, in addition to a full suite of training programs, management development, and proprietary software. For more information, please visit www.easycare.com.
PR & Communications Contact Information:
Director of PR & Communications