Norcross, GA. April 11, 2018 – Portsmouth Ford, Portsmouth Ford Used Car Center and Wiscasset Ford have been selected to be the only dealerships in Portsmouth, NH, and Wiscasset, ME, able to certify their pre-owned vehicles with the exclusive MOTOR TREND Certified designation. MOTOR TREND Certified vehicles meet the highest standards in the pre-owned market, with every vehicle vigorously inspected, upgraded and backed by a MOTOR TREND Certified seal of approval, plus comprehensive vehicle protection from EasyCare.
MOTOR TREND Certified dealers are carefully selected and appointed based on their focus on quality and a positive customer experience. They must have a history of excellent customer reviews and outstanding service. MOTOR TREND certification allows Portsmouth Ford, Portsmouth Used Car Center and Wiscasset Ford to offer MOTOR TREND Certified pre-owned vehicles and MOTOR TREND Certified service in the Portsmouth and Wiscasset areas.
“With demand higher than ever for certified pre-owned vehicles and with my used car center growing to over 300 vehicles in the last six months, joining the MOTOR TREND Certified program was a no-brainer for me,” said Chris Sawyer, General Manager at Portsmouth Ford. “Being the only MOTOR TREND Certified dealer in the New England area will place my store at a competitive advantage toward my competition.”
Steve Richards, Vice President of the MOTOR TREND Certified program driven by EasyCare, said “Portsmouth Ford, Portsmouth Ford Used Car Center and Wiscasset Ford’s two-and-half-decades-strong commitment to the Portsmouth and Wiscasset area consumers made them a natural choice to be named as MOTOR TREND Certified dealers.”
Portsmouth Ford, Portsmouth Ford Used Car Center, and Wiscasset Ford began offering MOTOR TREND Certified vehicles in March of 2018. For more information on Portsmouth Ford, Portsmouth Ford Used Car Center and Wiscasset Ford, visit www.portsmouthford.com, www.portsmouthusedcarcenter.com and www.wiscassetford.com.
For more information on the MOTOR TREND Certified program, visit www.motortrendcertified.com.
About MOTOR TREND
MOTOR TREND, a media brand of TEN: A Discovery Inc. Company, was founded in 1949 and is internationally recognized as one of the leading names in the automotive category. The MOTOR TREND brand is composed of Motor Trend magazine; the award-winning website MotorTrend.com; the Motor Trend subscription video-on-demand (SVOD) service, Motor Trend Auto Shows; Motor Trend Audio; Motor Trend en Español; Motor Trend India; and the renowned Motor Trend Car of the Year, SUV of the Year, Truck of the Year, Person of the Year, and Best Driver’s Car awards programs.
About TEN: A Discovery Inc. Company
TEN: A Discovery Inc. Company is the largest automotive media company in the world, bringing together Discovery’s fast-growing Velocity network and TEN’s entire automotive digital, direct-to-consumer, social, and live event portfolio, including MOTOR TREND, HOT ROD, ROADKILL, AUTOMOBILE, and more than 20 other industry-leading brands. With a cumulative reach of more than 131 million, the company encompasses Velocity’s #1 TV network for automotive superfans, MOTOR TREND’s #1 automotive YouTube Channel, and the only auto-dedicated subscription video-on-demand service. For more information, visit ten-discovery.com.
Sr. PR and Soial Media Manager
EasyCare’s mission is to help dealers succeed at every customer touchpoint by creating passionate employees and customers. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 7 million customers. EasyCare provides the only F&I benefits that are named a “MOTOR TREND Recommended Best Buy” for franchised dealers, in addition to a full suite of training programs, management development, and proprietary software. For more information, please visit www.easycare.com.
PR & Communications Contact Information:
Director of PR & Communications