NORCROSS, Ga. Feb. 17, 2016 – MotorTrend® Certified Vehicles, the industry leading Certified Pre-Owned program for a franchised dealer’s “other makes and model” vehicles, announced that Serra Chevrolet Bartlett has become the exclusive MotorTrend Certified Dealer in Memphis, Tennessee.
MotorTrend Certified Dealers are carefully selected and appointed based on their focus on quality and a positive customer experience. They must have a history of excellent customer reviews and outstanding service. MotorTrend Certification allows Serra Chevrolet Bartlett to offer MotorTrend Certified Pre-Owned vehicles and MotorTrend Certified Service from their service department, on an exclusive basis in their designated territory.
Serra Chevrolet Bartlett has an outstanding reputation as one of the most trusted car dealerships in the Memphis area. It was an easy choice for the MotorTrend selection committee to award the dealership membership in the program.
“At Serra Chevrolet Bartlett, we are beyond excited to be able to offer our customers a better way to buy a better carSM, with the confidence of knowing that their car is guaranteed,” said Bob Pollock, General Manager of Serra Chevrolet Bartlett. “There are so many more benefits that we can now offer our customers, which really sets us apart in the marketplace.”
Consumer demand for Certified Pre-Owned vehicles has continued to rise sharply since 2009. As a MotorTrend Certified Dealer, Serra Chevrolet Bartlett is now able to not only certify Chevrolet vehicles on its pre-owned lot, but also benefit from strong consumer demand for certified vehicles by offering MotorTrend Certification on all of its other makes and models.
Serra Chevrolet Bartlett began offering MotorTrend Certified vehicles in January 2016, at 7850 US-64, Memphis, TN 38133. For more information on Serra Chevrolet Bartlett, please visit http://www.serrabartlett.com.
About MOTORTREND Certified Vehicles
The MOTORTREND Certified program enables qualified dealers to certify used vehicles of other makes and models. Only available to an elite group of dealers across the country, the nationally recognized MOTORTREND Certified program includes benefits for dealers and customers from its partner EasyCare. These benefits include a minimum six-month/7,500-mile comprehensive warranty, EasyCare Select 6 Coverage (key replacement, dent repair coverage, and more), a 72-hour exchange policy, an online showroom at motortrend.com, and a Best Value Guarantee. For more information, please visit motortrendcertified.com.
MotorTrend®, a media brand of TEN:The Enthusiast Network, was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. The MotorTrend brand is comprised of MotorTrend Magazine; the award-winning website MOTORTREND.com; MOTORTREND Auto Shows; MOTORTREND Audio; MOTORTREND en Español; MOTORTREND India; Motor Trend On Demand video network; and the renowned MOTORTREND Car of the Year, SUV of the Year, Truck of the Year, and Best Driver’s Car awards programs.
About TEN: The Enthusiast Network
TEN: The Enthusiast Network is the world’s premier network of enthusiast brands, such as MOTORTREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 50 publications, 60 websites, 50 events, 1,000 branded products, the world’s largest automotive VOD channel, and the world’s largest action/adventure sports media platform, TEN inspires enthusiasts to pursue their passions. For more information, visit enthusiastnetwork.com.
EasyCare’s mission is to help dealers succeed at every customer touchpoint by creating passionate employees and customers. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 7 million customers. EasyCare provides the only F&I benefits that are named a “MOTORTREND Recommended Best Buy” for franchised dealers, in addition to a full suite of training programs, management development, and proprietary software. For more information, please visit www.easycare.com.
PR & Communications Contact Information:
Director of PR & Communications