Former Autotrader executive Matt McKenna has joined APCO Holdings, LLC as Senior Vice President of GWC Warranty and APCO Marketing
Norcross, GA. July 16th, 2019 –Automotive industry veteran Matt McKenna has joined APCO Holdings, LLC., home of the EasyCare and GWC Warranty brands, as Senior Vice President overseeing the GWC Warranty business unit and the APCO Holdings marketing efforts.
McKenna spent 15 years with Autotrader, now part of Cox Automotive, where he helped grow the business from a startup into the market-leading provider of third-party car-shopping sites (Autotrader.com & KBB.com) with more than $1 billion in annual revenue. Prior to joining Autotrader, he served in leadership roles with major automotive marketing agencies Campbell-Ewald and J. Walter Thompson, focused on the Chevrolet and Ford brands respectively.
“Matt brings with him a track record of success as a leader and strategist, and as our company grows, so does our need for executives of his caliber,” said Finbarr O’Neill, Chairman & CEO of APCO Holdings. “We are extremely happy to have him onboard at this critical time leading GWC Warranty and our marketing efforts for APCO Holdings.”
Citing a Federal Reserve study that found 4 in 10 Americans would struggle to cover an unexpected vehicle repair expense of as little as $400, McKenna recognized the opportunity to join a company dedicated to helping consumers mitigate the financial risk associated with vehicle ownership. Additionally, the culture within APCO Holdings focused on helping dealers and agents succeed with industry-leading products, training, claims management and reinsurance programs in the F&I space led McKenna to join the organization.
“I’m excited to help grow the APCO business. All I had heard about APCO, EasyCare and GWC has proven to be true. The people here care about each other and work together to deliver value to our clients, our dealers, and the ultimate end user: the car owners. ” McKenna said. “Well before joining the company, I was a user of APCO product offerings – the value just made sense.”
McKenna is a graduate of Michigan State University and the Harvard Business School Advanced Management Program.
EasyCare’s mission is to help dealers succeed at every customer touchpoint by creating passionate employees and customers. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 8.5 million customers as part of APCO Holdings, LLC. EasyCare provides the only F&I benefits that are named a “MotorTrend Recommended Best Buy” for franchised dealers and is committed to providing its dealer partners with service products, training and technology to make them more successful. EasyCare is part of APCO Holdings, also home of GWC Warranty, SAVY and Covideo brands. The company markets its products through a network of independent agents and an internal salesforce that specialize in consulting with and servicing the automotive dealership markets. For more information about the APCO Holdings family of brands please visit EasyCare.com, GWCwarranty.com, SAVY.com, Covideo.com.
About APCO Holdings, LLC. (APCO)
APCO, established in 1984, is a leading marketer and administrator of extended vehicle service contracts, warranties and other related products sold primarily by automobile dealers located throughout the United States. APCO has expanded its offerings over the last decade to include market-leading video e-mail and service customer CRM technology, as well as leading edge training for dealership sales and finance teams. The company markets its products using the EasyCare and GWC brands, as well as other private label automobile manufacturer brands, through a network of independent agents and an internal salesforce that specialize in consulting with and servicing the automotive dealership markets. EasyCare and GWC Warranty are the only “MotorTrend Recommended Best Buy” brands in the automotive aftermarket. For further information about APCO, see gwcwarranty.com and easycare.com.