logo
EasyCare Press Room
logo
  • EasyCare Home
  • Dealer Solutions
  • Agency Portal
  • MotorTrend Certified
  • Careers
  • About
APCO Holdings, Inc. Acquires Automobile Development Group (ADG) 0
APCO Holdings, Inc. Acquires Automobile Development Group (ADG)
25 February 2016
Pete Lee, Vice President of Product Development & Business Performance, EasyCare 0
EasyCare Appoints Pete Lee as Vice President of Product Development and Business Performance
27 July 2016
MotorTrend Certified

EasyCare Appoints Steve Richards as National Director of MotorTrend Certified Program

May 13, 2016 by EasyCare in MotorTrend Certified

NORCROSS, Ga. May 13, 2016 – EasyCare has appointed Steve Richards as National Director of the MotorTrend Certified program. Richards brings with him a wealth of experience in the automotive retail industry, including extensive knowledge of consumer behavior and the path to the purchase in today’s market. With specific expertise rooted in both sales and management, Richards differentiates himself from others in the industry by consistently executing what he teaches on the dealership lot and applying his ongoing learning to enhance his ability to effectively communicate today’s buying experience to sales people.

Prior to joining EasyCare, Steve was the Managing Partner at RedZone Sales Strategies, where he led the marketing and sales strategies of automotive consulting and training services around the country.

“While the consumer’s purchase process continues to rapidly evolve, most dealership sales strategies are parked in neutral, having changed little in the last forty years. The skills necessary to meet the challenge of today’s internet savvy consumer are different than those that traditional sales teams possess,” said Richards. “The MotorTrend Certified program and EasyCare occupy a unique position in the industry in that we are well positioned to help the dealer modernize the process and provide the sales and service teams the necessary skills to help the customer buy, finance and protect their purchase with the backing and assurance of the iconic MOTOR TREND brand.”

Richards will report to Chairman/CEO Larry Dorfman, and work from the EasyCare headquarters location in Norcross, GA.

“Steve brings a history of success with OEMs and individual dealers to the MotorTrend Certified program. His vision and insight into today’s market is a perfect match for the MotorTrend Certified program’s objective of creating a better buying and ownership experience for the consumer and a more profitable platform for the select MotorTrend Certified Dealerships around the country. We are fortunate to have Steve join us as we continue to grow the program for MotorTrend,” said Larry Dorfman, CEO of APCO Holdings and EasyCare.

###

About EasyCare® 

EasyCare’s mission is to help dealers succeed at every customer touchpoint by creating passionate employees and customers. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 7 million customers. EasyCare provides the only F&I benefits that are named a “MOTORTREND Recommended Best Buy” for franchised dealers, in addition to a full suite of training programs, management development, and proprietary software. For more information, please visit www.easycare.com.

Media Contacts:
Sarah Baker
Communication Manager
Tel: 404-769-7708
Email: sbaker@apcoholdings.com
###

EasyCare

VIEW ALL BLOGS
VISIT PRESS ROOM

Categories

  • Awards
  • Corporate
  • F&I Benefits – Automotive
  • F&I Benefits – RV
  • Innovation & Technology
  • MotorTrend Certified
  • People On The Move
  • Training

F&I PRODUCTS

  • VSC (Vehicle Service Contracts)
  • GAP (Guaranteed Asset Protection)
  • Lifted & Medium Duty Truck VSC
  • Rideshare (VSC & GAP)
  • Appearance Protection
  • Commercial Vehicle Coverage
  • DriverCare (Tire & Wheel)
  • Etch (Theft Protection)
  • KeyCare
  • Paintless Dent Repair
  • Prepaid Maintenance
  • Rideshare (VSC & GAP)
  • Select (Bundled Coverage)
  • SelectCare (Everyday Wear)

DEALER SOLUTIONS

  • F&I Remarketing
  • EasyCare Recruiting
  • Incentives & Wealth Building
  • MotorTrend Certified

RV COVERAGE

  • VSC (Vehicle Service Contracts)
  • GAP (Guaranteed Asset Protection)
  • Appearance Protection
  • DriverCare (Tire & Wheel)
  • Limited Warranty
  • Prepaid Maintenance

DEALER SOLUTIONS

  • EasyCare Recruiting
  • Incentives & Wealth Building

CONSUMER WEBSITE

TRAINING

  • EasyCare University

ABOUT US

  • Leadership
  • History
  • Press Room

BLOG

RESOURCE LIBRARY

TESTIMONIAL LIBRARY

CONATCT US

  • Become an EasyCare Dealer
  • Claims
  • Privacy |
  • Terms of Use

© 2022 Automobile Protection Corporation – APCO. EasyCare and Protecting What Moves You are registered trademarks of APCO. MotorTrend is a registered trademark of MotorTrend Group, LLC.
BBB is a registered trademark of International Association of Better Business Bureaus, Inc. All other trademarks cited herein are property of their respective owners.