Building up F&I offerings and brand loyalty

OBD-II device, app offer a chance to boost sales. Whether they like it or not, dealers are battling for loyalty with competing stores selling the same brands. Manufacturers want consumers to have positive experiences with their dealerships and products to build brand loyalty and develop long-term relationships. This brand loyalty, in turn, can reap benefits for stores in the form of sales and service revenue as people become repeat customers.

But there’s a catch: That brand loyalty isn’t confined to any one dealership, so stores selling the same models as neighboring retailers have to find ways to stand out from the pack, says Larry Dorfman, CEO of aftermarket technology provider EasyCare.