ATLANTA, Dec. 14, 2015 – A complimentary webinar, “Focus on Products”, will be presented via Automotive News on Wednesday, Dec. 16, at 2 pm ET, shedding light on the most effective ways for dealers to increase their back-end profits by shifting their focus on F &I: the leading F &I benefits, the most effective selling tactics, and ways to price them appropriately in accordance with the Consumer Financial Protection Bureau regulations.
The 1-hour webinar will be presented by EasyCare’s CEO Larry Dorfman, alongside JM &A Group’s Vice President and General Manager, Mike Casey. Moderators include Automotive News’ Hannah Lutz and Jim Treece.
Talking points that will be covered include the importance of increasing the value received by the customer for the F &I dollar, how to successfully introduce the value of the F &I benefits early in the buying process, and how to increase product penetration and overall profit.
Registration is open to the public, and accessible by clicking here. If unable to attend the webinar, a recording will be available for those who register.