NORCROSS, Ga., Oct. 28, 2015 – Competing against the phenomenal ALS Association and the United Nations Foundation for the Digital PR News “Online Community” award, EasyCare – the leading independent provider of automotive ownership benefits – is spearheading efforts for the social good. Through their Love the Car Business social media initiative, they are changing and improving the world’s perception of the car industry and community.
“The automotive finance and insurance business isn’t one you’d readily associate with authentic consumer engagement. However, the use of behavioral science, business design and a relevant communication plan that places consumers at the center of everything is inevitable for all brands that wish to succeed,” said Allan Wright, VP of Innovation and Experience at EasyCare. “Only companies who embrace the consumer-driven process, and build their own culture around a core belief in community, will be a positive influence on this societal shift.”
Starting out in 2013 with an original goal of 100 Facebook likes, EasyCare’s social experiment turned into a full-blown social media movement that grew from 20k fans in February 2014 to over 80k current engaged fans, influencing over 1 million people this year. With the social conversation incorporating User Generated Content, the Love the Car Business fan base continues to engage by submitting hundreds of car and community photos each month in relation to our campaigns #KidsNCars, #WhatsYourCarsName, #LoveCarTrivia and more.
The Love the Car Business movement also led to the creation of it’s own website, providing a digital stage for fans across the U.S. to share their personal #lovethecarbusiness stories with fellow industry advocates.
Winners for the year’s most outstanding digital communications and campaigns will be announced at the annual Digital PR Awards luncheon on November 9, in NYC. Entries are judged by a blue chip panel of corporate, agency and academic executives, and the staff of PR News, and are based on creativity, innovation, sound planning, implementation, outcomes and proven success in aligning strategic objectives with end goals. The 34 categories include Online Community, Digital PR Team of the Year, New Digital Service, Public Affairs Campaign and Mobile campaign, among others.