EasyCare News & Press Releases


Wesley Chapel Nissan has been selected to be the only dealership in the Tampa/Orlando area able to certify its new and pre-owned vehicles with the exclusive MOTOR TREND Certified designation…….

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Press Release – Sally Freeman has joined the company as Vice President, Agency Experience

“We are pleased to welcome Sally to the EasyCare family,” said Larry Dorfman, the company’s CEO. “We could not have asked for a more qualified person to help build meaningful and productive relationships with our growing network of independent agents”……

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Press Release – DeLong Named VP of Covideo

Covideo (a division of EasyCare) has appointed Mike DeLong to the position of Vice President, heading the company’s Dealer Services division. DeLong is a 30-year industry veteran who has been with Covideo since 2007…..

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EasyCare Launches SelectCare for Retail and Lease Customers

EasyCare announced the launch of SelectCare, a new benefit designed to help retail and lease customers avoid the unexpected cost of replacing parts that may not be covered by their factory warranty, vehicle service contract, or prepaid maintenance plan….

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Dr. Kerry Johnson to Speak at Agent Summit

Organizers of the annual Agent Summit have announced that Dr. Kerry Johnson, MBA, PhD, has agreed to speak at the 2017 event, which will be held May 21–24 at Paris Las Vegas. Johnson will deliver the evening keynote address…

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Industry Trends for 2017

Thought leaders from around the industry weigh in on the multitude of factors that will determine the success of agents and dealers in the year ahead.

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Robert Demaree Joins ADG/EasyCare as District Manager

Robert Demaree will serve as District Manager in the Washington, D.C. area for ADG/EasyCare, the company announced. Demaree brings 24 years of experience in leadership roles in sales, service, F&I and dealership operations to his new position.

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EasyCare Named ‘Best and Brightest Companies To Work For’ Nationally

EasyCare has been named one of America’s “Best and Brightest Companies To Work For” by the National Association for Business Resources (NABR), the company announced today.

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January 24, 2017 – Doug Frey Joins EasyCare to New Agency Development and Acquisitions

APCO Holding, LLC, home of the EasyCare and GWC Warranty brands, announced the addition of Doug Frey to its executive team as EVP of New Agency Relationships and Acquisitions. Frey will lead the company’s new agency development and acquisition efforts.

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December 12, 2016 (Automotive News) – Building up F&I offerings and brand loyalty

OBD-II device, app offer a chance to boost sales. Whether they like it or not, dealers are battling for loyalty with competing stores selling the same brands. Manufacturers want consumers to have positive experiences with their dealerships and products to build brand loyalty and develop long-term relationships. This brand loyalty, in turn, can reap benefits for stores in the form of sales and service revenue as people become repeat customers.

But there’s a catch: That brand loyalty isn’t confined to any one dealership, so stores selling the same models as neighboring retailers have to find ways to stand out from the pack, says Larry Dorfman, CEO of aftermarket technology provider EasyCare.

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October 27, 2016 – EasyCare Appoints Carl Grane as Director of Training

EasyCare is excited to welcome Carl Grane as their new Director of Training. Grane brings with him over 28 years of experience in consulting, training and management in both the automotive and financial industries.

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October 19, 2016 – EasyCare Appoints Steven Spivey as Director of New Agency Business Development

Spivey brings over 21 years of experience in implementing innovative training and professional development programs in the automotive industry.

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July 27, 2016 – EasyCare Appoints Pete Lee as Vice President of Product Development and Business Performance

Bringing 15 years of automotive experience to the table, Lee will be leading EasyCare’s Product Development and Business Performance teams, focusing on expanding the company’s line of F &I benefits and helping dealers improve processes and profitability.

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May 25, 2016 – EasyCare Appoints Rob Mirra as National Director of New Business

Mirra will be leading the building of new EasyCare relationships with dealerships across the nation who are interested in creating a better experience for their employees and customers, and driving more opportunity for success in every area of the dealership that touches the customer.

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February 25, 2016 – APCO Holdings, Inc. Acquires Automobile Development Group (ADG)

APCO Holdings, Inc. (APCO), a leading marketer and administrator of aftermarket benefits sold by franchised and independent auto dealers throughout the U.S., today announced that it has acquired 100% of Automotive Development Group, LLC (ADG) from The Zabel Companies, LLC.

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February 17, 2016 – Motor Trend Certified Vehicles Program Launches in Memphis

MOTOR TREND® Certified Vehicles, the industry leading Certified Pre-Owned program for a franchised dealer’s “other makes and model” vehicles, announced that Serra Chevrolet Bartlett has become the exclusive MOTOR TREND Certified Dealer in Memphis, Tennessee.

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February 9, 2016 – EasyCare Launches Their Custom Dealer App At Upcoming CBT Conference & Expo

The cutting-edge App seamlessly connects auto dealers’ customers to their cars and to their dealership via the ODBII port and DMS integration.

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December 14, 2015 – Easycare’s Ceo, Larry Dorfman, To Present In A Complimentary Webinar

Easycare’s Ceo, Larry Dorfman, To Present In A Complimentary Webinar Highlighting Best Practices In Midst Of Increasing Regulation Scrutiny On F&I Auto Industry

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October 14, 2015 – EasyCare Announces Fresh Approach To F&I Benefits in RV Market

EasyCare, the leading independent provider of automotive ownership benefits and long-trusted source of mechanical coverage in the RV industry, launched a full suite of recreational vehicle F &I products on October 1, including Road Hazard Tire & Wheel, GAP, Limited Warranty and Vehicle Service Contracts.

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About EasyCare® 

EasyCare’s mission is to help dealers succeed at every customer touchpoint by creating passionate employees and customers. Whether it’s protecting the dealerships’ customers on their behalf or helping deliver the ultimate driving experience, EasyCare is fully engaged. Since 1984, the company has provided leading-edge benefits that have helped nationwide dealers deliver an outstanding ownership experience to over 7 million customers. EasyCare provides the only F&I benefits that are named a “MOTOR TREND Recommended Best Buy” for franchised dealers, in addition to a full suite of training programs, management development, and proprietary software. For more information, please visit www.easycare.com.

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PR & Communications Contact Information:

Ashley Braswell
Director of PR & Communications
Tel.: 678-615-1142
Email: abraswell@easycare.com