A modern skillset is crucial for salespeople to succeed in the digital retailing frontier. The new online MSRP, diminishing front-end profitability and the customer’s need for speed in the transaction makes it more important than ever for salespeople to not only build value levers through their presentation, but also to deliver the experience the customer expects. Retail Impact trains the methodology built with the new digital customer in mind, covering the essential sales skillsets for transparency, discovery, presentation, advocacy and leverage.
Topics include: A fresh approach to the traditional steps of greeting, vehicle selection, needs assessment, trial close, trade evaluation, vehicle presentation and demonstration, market price presentation, objection handling and closing.
