Make the ultimate impact at every customer touchpoint

CONTACT US AT 1-844-202-5899

EasyCare’s primary goal has always been to help others succeed, which is why we offer leading-edge training to improve engagement in sales, service, F&I and dealership management. Our blended learning approach consists of classroom courses, virtual training and ongoing online coaching through our Alumni Network that cater to different learning methods. With the right tools and knowledge to get ahead, you’ll be making the ultimate impact at every customer touchpoint.

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Hear what our students say


F&I Impact is a five-day course designed to benefit F&I managers of all levels. It combines highly interactive classroom training with role playing to sharpen skills and improve retention.
RV F&I Impact is designed to benefit F&I managers of all levels at RV dealerships. It combines highly interactive classroom training with role playing to sharpen skills and improve retention.
Advanced F&I Impact will stretch any Business Manager to reach new levels of performance and leadership! We focus on off-menu selling, second menu options and advocating for F&I. We also take a deep dive into the six responsibilities of the Business Manager.
Principles of F&I Impact is an intense two-day review of the F&I Impact process. It combines highly interactive classroom training with role playing and personalized instructor feedback to sharpen skills.
The auto industry is highly-regulated with dozens of rules and regulations governing the vehicle sales and F&I process. AFIP certification gives you a working knowledge of the state and federal laws that apply to F&I, opportunities for continuing professional development, and a higher standing in the industry.
Merging the sales and F&I process is becoming more prevalent as dealers look for ways to satisfy the modern customers’ need for transaction speed. One-Touch trains students on one efficient process to take customers from greeting through delivery.
Retail Impact trains the key sales skillsets required in the age of digital retailing. Students will learn how to meet the customer’s needs for on-demand information, provide hospitality through the sales experience, advocate for F&I benefits and succeed despite the customer’s desire for speed of delivery.
EasyCare University’s Learning Center brings leading-edge training straight to your computer, tablet or phone. Our online “skills based” interactive training is designed to augment product knowledge and industry best practices. We provide built-in testing to ensure comprehension, and management reporting systems to easily monitor employees’ training progress and results.



Thu 21

LIVE: AFIP Certification

October 21 - October 22
Albany NY
Wed 27

LIVE: AFIP Certification

October 27 - October 28
Charlotte NC
Nov 08

LIVE: F&I Impact

November 8 - November 12
Norcross GA
Dec 06

LIVE: F&I Impact

December 6 - December 10
Norcross GA


John Lovin has more than 20 years of experience in the automotive industry. John has specialized in developing training programs that focus on the psychology behind the customer journey, teaching finance managers how to identify their customers’ needs and find solutions that work. His consultative approach to training involves setting long- and short-term goals for dealerships, identifying opportunities for improvement, and working with sales and finance departments to develop the skills necessary to be successful.

Steve Richards is an industry-renowned trainer who works with more than 40 of the nation’s most prestigious retail automotive organizations—many ranked in the top three by their OEMs. His modern sales strategies, transparency, and trust-building skills prepare sales teams to more effectively work with today’s informed and internet-savvy customers. Steve has a wealth of experience in helping dealers streamline their sales processes to make the customer’s purchase experience faster and more fun than the traditional and dated “road to the sale.” Plus, Steve has taught thousands of sales team members to use social media to brand themselves and increase their personally generated traffic. He practices what he preaches—sharing his cutting edge automotive sales strategies and techniques on YouTube, which have been viewed over 12,000,000 times.

Erica Cooper brings over six years of experience in independent dealerships to the EasyCare University training team. She’s proficient in new hire on-boarding, internal sales training, curriculum development, facilitating in-dealership coaching, and classroom training. Erica Before joining APCO, Erica was a Master Instructor in the Credit and Financial Services field, developing multi-channel, customized learning solutions with a focus on federal regulations and the impact they have on underwriting processes. She recently gained a AFIP Instructor certification, giving her the knowledge to lead ECU students through all three levels of certification: Basic, Senior and Master. Erica's broad experience in independent auto dealerships gives her the ability to bring the independent auto industry and VSC admin world together in a formula that works.

Jeremy brings over 20 years of experience in the automotive industry to the EasyCare University training team. Before joining APCO, Jeremy spent four years as a National Training Manager, leading internal and external training and development programs in the F&I space—including developing a highly-regarded dealer leadership academy. Before that, he spent over fourteen years in the retail automotive franchise space holding positions from sales to Managing Partner. He holds facilitator certifications in some of the world's leading development programs and has earned the title of AFIP Certified Instructor- one of the most sought after certifications on the market. Jeremy believes that for an organization to move from good to great, you've got to focus on the development of people.


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