Make the ultimate impact at every customer touchpoint
EasyCare’s primary goal has always been to help others succeed, which is why we offer leading-edge training to improve engagement in sales, service, F&I and dealership management. Our blended learning approach consists of classroom courses, virtual training and ongoing online coaching through our Alumni Network that cater to different learning methods. With the right tools and knowledge to get ahead, you’ll be making the ultimate impact at every customer touchpoint.
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COURSE SCHEDULE 2021
MEET THE TRAINERS
John Lovin has more than 20 years of experience in the automotive industry. John has specialized in developing training programs that focus on the psychology behind the customer journey, teaching finance managers how to identify their customers’ needs and find solutions that work. His consultative approach to training involves setting long- and short-term goals for dealerships, identifying opportunities for improvement, and working with sales and finance departments to develop the skills necessary to be successful.
Steve Richards is an industry-renowned trainer who works with more than 40 of the nation’s most prestigious retail automotive organizations—many ranked in the top three by their OEMs. His modern sales strategies, transparency, and trust-building skills prepare sales teams to more effectively work with today’s informed and internet-savvy customers. Steve has a wealth of experience in helping dealers streamline their sales processes to make the customer’s purchase experience faster and more fun than the traditional and dated “road to the sale.” Plus, Steve has taught thousands of sales team members to use social media to brand themselves and increase their personally generated traffic. He practices what he preaches—sharing his cutting edge automotive sales strategies and techniques on YouTube, which have been viewed over 12,000,000 times.
Erica Cooper brings over six years of experience in independent dealerships to the EasyCare University training team. She’s proficient in new hire on-boarding, internal sales training, curriculum development, facilitating in-dealership coaching, and classroom training. Erica Before joining APCO, Erica was a Master Instructor in the Credit and Financial Services field, developing multi-channel, customized learning solutions with a focus on federal regulations and the impact they have on underwriting processes. She recently gained a AFIP Instructor certification, giving her the knowledge to lead ECU students through all three levels of certification: Basic, Senior and Master. Erica's broad experience in independent auto dealerships gives her the ability to bring the independent auto industry and VSC admin world together in a formula that works.
Jeremy brings over 20 years of experience in the automotive industry to the EasyCare University training team. Before joining APCO, Jeremy spent four years as a National Training Manager, leading internal and external training and development programs in the F&I space—including developing a highly-regarded dealer leadership academy. Before that, he spent over fourteen years in the retail automotive franchise space holding positions from sales to Managing Partner. He holds facilitator certifications in some of the world's leading development programs and has earned the title of AFIP Certified Instructor- one of the most sought after certifications on the market. Jeremy believes that for an organization to move from good to great, you've got to focus on the development of people.