Make the ultimate impact at every customer touchpoint

CONTACT US AT 1-844-202-5899

EasyCare’s primary goal has always been to help others succeed, which is why we offer leading-edge training to improve engagement in sales, service, F&I and dealership management. Our blended learning approach consists of classroom courses, virtual training and ongoing online coaching that cater to different learning methods. With the right tools and knowledge to get ahead, you’ll be making the ultimate impact at every customer touchpoint.


There is no substitute for live, face-to-face interactive training, where you can “feel” the learning experience as it happens. Recorded role play sessions, multimedia presentations, proficiencies scorecards and final exams are all part of EasyCare University’s classroom curriculum.


Virtual training is the perfect platform for course curriculum introduction and reinforcement. Our pre-recorded, interactive training sessions can be attended from any desktop computer, tablet device and mobile smart phone, and there is a full library of courses to choose from—available 24/7.


EasyCare University’s Online Coaching Network offers live training sessions with industry-renowned instructors. Incorporating the best of both worlds, this live virtual classroom allows you to have real-time interaction with the instructor and other students.



F&I Impact is a five-day course designed to benefit F&I managers of all levels. It combines highly interactive classroom training with role playing to sharpen skills and improve retention.

This course focuses on:
  • Following the prescribed F&I presentation process
  • Identifying the five pervasive client exposures
  • Identifying and responding to client concerns
  • Legally and ethically maintaining compliance standards
  • Increasing F&I department profitability


The all new curriculum of Advanced F&I Impact will stretch any Business Manager to reach new levels of performance and leadership! We start the class with leadership skills based on Dave Anderson’s philosophies. We then focus on off-menu selling, second menu options and advocating for F&I. We also take a deep dive into the six responsibilities of the Business Manager.

This course focuses on:
  • Securing the sale
  • Protecting the dealership
  • Generating F&I revenue
  • Maintaining excellent CSI
  • Improving department profitability
  • Training the sales staff


Principles of F&I Impact is an intense two-day review of the F&I Impact process. It combines highly interactive classroom training with role playing and personalized instructor feedback to sharpen skills.

This course focuses on:
  • Client’s needs awareness
  • Presentation of the menu
  • Strategies for responding to client’s objections


Merging the sales and F&I process is becoming more prevalent as dealers look for ways to satisfy the modern customers' need for transaction speed. One-Touch trains students on one efficient process to take customers from greeting through delivery.

This course focuses on:
  • Your sales process
  • F&I compliance
  • Establishing the need for F&I benefits
  • F&I needs awareness
  • Menu presentation
  • Overcoming client objections
  • Vehicle delivery


Retail Impact trains the key sales skillsets required in the age of digital retailing. Students will learn how to meet the customer’s needs for on-demand information, provide hospitality through the sales experience, advocate for F&I benefits and succeed despite the customer's desire for speed of delivery.

This course focuses on:
  • The five essential skillsets
  • Visual selling skills
  • Active trade evaluation and new vehicle presentation
  • Building leverage for services and options to defend the online price
  • Four-step strategy to counter payment negotiations


Our virtual training program is an online “skills based” interactive training platform, designed to augment product knowledge and best practices. We provide built-in testing to ensure comprehension, and management reporting systems to easily monitor employees’ training progress and results.




Jul 08

F&I Impact

July 8 - July 12
Norcross GA
Aug 06

Advanced F&I Impact

August 6 - August 7
Norcross GA
Aug 08

Principles of F&I Impact

August 8 - August 9
Norcross GA
Sep 09

F&I Impact

September 9 - September 13
Norcross GA
Oct 14

F&I Impact

October 14 - October 18
Norcross GA
Nov 05

Advanced F&I Impact

November 5 - November 6
Norcross GA
Nov 07

Principles of F&I Impact

November 7 - November 8
Norcross GA
Dec 09

F&I Impact

December 9 - December 13
Norcross GA


Carl Grane Trainer at EasyCare University

Carl Grane has more than 28 years of experience in the automotive industry, including training, financial services, income development and dealership management. As the Director of Training for EasyCare, he oversees all training efforts for our partners and dealers. Carl brings a blended learning approach to the training curriculum by combining our learning management system, live online web training and in-person classroom-style training. His training programs for finance and insurance, sales and fixed operations help dealers create passionate employees and customers for their automotive dealerships.

Steve Richards Trainer EasyCare University

Steve Richards uses modern sales strategies and tactics, coupled with trust-building skills, to prepare sales and service teams to more effectively cater to today’s informed and internet-savvy customers. He helps dealers streamline their sales process, making it more affordable, more effective and less aggressive than the traditional, dated “road to the sale.” With this approach you’ll create higher gross profits and closing ratios, and drive more sales customers to the service department and more service customers to the sales department—ultimately creating more customer loyalty and engagement.

Dave Colville, The Man, The Legend, The Myth.

David Colville has over 36 years of experience in the automotive industry. He has been with EasyCare for the last 15 years, where he is currently a national performance driver and manages the EasyCare interactive virtual training platform. His background includes consumer banking, automotive retail sales and management, VW credit and Audi financial services, and lease and finance training for multiple automotive manufactures and financial service providers. He has also been a featured seminar speaker at NADA. David holds a Bachelor of Business degree from the University of Georgia.

Jeff Cowen EasyCare Trainer

Jeff Cowan’s experience comes from being in the trenches. He is in his 25th year in the business and has spent the greater part of that time standing on service drives, side-by-side with Service Advisors, successfully training them in the art of selling, customer retention and communication skills. He has visited over 2,000 automobile dealerships throughout the United States and Canada and is generally recognized as this nation’s authority when it comes to training Service Advisors. Jeff is one of the most sought after and highly regarded speakers throughout North America and is a regular speaker at the annual N.A.D.A Convention.


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