EASYCARE UNIVERSITY
Make the ultimate impact at every customer touchpoint
EasyCare’s primary goal has always been to help others succeed, which is why we offer leading-edge training to improve engagement in sales, service, F&I and dealership management. Our blended learning approach consists of classroom courses, virtual training and ongoing online coaching through our Alumni Network that cater to different learning methods. With the right tools and knowledge to get ahead, you’ll be making the ultimate impact at every customer touchpoint.
Hear what our students say
COURSES
F&I IMPACT
F&I Impact is a five-day course designed to benefit auto and RV F&I managers of all levels. It combines highly interactive classroom training with role playing to sharpen skills and improve retention.
AFIP CERTIFICATION
The auto industry is highly-regulated with dozens of rules and regulations governing the vehicle sales and F&I process. AFIP certification gives you a working knowledge of the state and federal laws that apply to F&I, opportunities for continuing professional development, and a higher standing in the industry.
RV F&I IMPACT
RV F&I Impact is designed to benefit F&I managers of all levels at RV dealerships. It combines highly interactive classroom training with role playing to sharpen skills and improve retention.
FIXED OPS & SERVICE
We offer leading-edge fixed ops and service training on a variety of topics to maximize results in fixed ops. From time management, phone skills, and objection handling to CSI and sales word tracks, we can supercharge your service department.
RETAIL IMPACT
Retail Impact trains the key sales skillsets required in the age of digital retailing. Students will learn how to meet the customer’s needs for on-demand information, provide hospitality through the sales experience, advocate for F&I benefits and succeed despite the customer’s desire for speed of delivery.
ONLINE LEARNING CENTER
EasyCare University’s Learning Center brings leading-edge training straight to your computer, tablet or phone. Our online “skills based” interactive training is designed to augment product knowledge and industry best practices. We provide built-in testing to ensure comprehension, and management reporting systems to easily monitor employees’ training progress and results.
QUESTIONS ABOUT EASYCARE UNIVERSITY?
Fill out the form below and we’ll be in touch ASAP. Or call us at 1-844-202-5899.
TESTIMONIALS
Great course! Great trainer! Lots to take in as a guy that is just 3 weeks in. It was nice to see a step by step logical process. I am less intimidated of this new career after the intense week of training. Thanks!
Brian Keppler
Apple Ford Lincoln Apple Valley
It’s always a pleasure to have Steve Richards visit the Ricart Used Car Factory. With the volume of MOTORTREND Certified used vehicles we sell, our salespeople need to stay up-to-date on techniques that will enhance our customers’ experience. Steve’s training really gives us a leg up on our competition, and his market insights keep our sales staff sharp and engaged. The partnership we have developed with EasyCare, and the resources they provide like Steve Richards training, are the reason we have been the nation’s top CPO dealer two years running.
Herb Prantl
General Sales Manager Ricart Used Car Factory
I’ve been to many F&I schools but EasyCare digs deeper.
Mike Fiorini
Centurion Automotive
I’ve always had a hard time understanding why the customer was worried but I definitely feel that I can address it better now.
Shannon Thompson
Bommarito Toyota
The biggest thing is that it designs a process for the process. When you sell a car, there’s a process to explaining the benefits with a new style; taking away the old tactics and old tricks and doing it in a more contemporary fashion that is not pushy. And that’s what they’re teaching you how to do.
Ed Clemens
Apple Ford Shakopee
Just being here and seeing EasyCare’s culture has been amazing. I think going back and being able to share how they got started with actual customers is going to be beneficial. I knew there was a third-party warranty company that we used, but after this week I can sell it with authority.
Ed Clemens
Apple Ford Shakopee
They teach you how to take a step back and reengage the customer in a non-confrontational way.
Ricardo Dordete
Mastria Volkswagen
I would recommend this class to absolutelty everyone; Whether you are a salesperson, to get some insight on what to say and what not to say; I would recommend this to a GSM to know exactly what’s going on in your business office; I would even recommend this for someone who’s been a finance manager for 30 years. It’s always good to get back to basics and establish a good foundation.
Ricardo Dordete
Mastria Volkswagen
This week my finance levels jumped dramatically. I’ve been in the department for about two months, and I wasn’t comfortable with the products I was presenting and now I can go all the way from the introduction to the benefits presentation and I can overcome a lot of client concerns.
Zach Krause
Angela Krause Ford
Tomorrow there will be people lined up at my door, and I’m going to feel really comfortable explaining what I do and why we do it, and ensure that they have great ownership experiences after they leave our store.
Zach Krause
Angela Krause Ford
It’s been a fantastic experience. I recommend it to anybody.
Beau Daubenmier
Ricart Used Car Factory
I thought it was spectacular. There was a lot of information in a condensed amount of time, and it was done in a really good manner. It’s definitely set me up to be successful when I go back home to the dealership.
Jason Swindle
Borman Autoplex
Thank you again; you held an awesome class!!!!! I learned more than i thought i would. After three days, my PVR went from $968 per copy to $1,879. I was even able to hit over $3,000 back end on a couple of deals. Keep up the great work!
Jennifer Bryce
Leckner Virginia
COURSE SCHEDULE 2023
MEET THE TRAINERS
A partner with Strategic Diversified prior to APCO’s acquisition in 2021, Jeremiah Shelton, Vice President of Training and Development, has been in the industry for over 20 years. Jeremiah is responsible for driving APCO’s learning strategy, including creating and implementing training programs, driving a culture of continuous learning and development, and working with leadership and partners in the industry to understand current and future training needs. In addition to his extensive experience, Jeremiah is also an award-winning children’s book author.
Corey Smith brings nearly 26 years of Fixed Operations experience in the automotive industry and is a sought-after expert in service drive and fixed ops training. He is an expert in process development and improvement as well as training and business development strategies, with a proven success rate sustaining increases in revenue, service drive traffic and reduction in expenses, all while maintaining the highest level of employee and customer retention.
Erica Cooper brings over 8 years of dealership experience to the EasyCare University training team. She’s proficient in new hire onboarding, internal sales training, curriculum development, facilitating in-dealership coaching, and classroom training. Before joining APCO, Erica was a Master Instructor in the Credit and Financial Services field, developing multi-channel, customized learning solutions with a focus on federal regulations and the impact they have on underwriting processes. She has also earned the title of AFIP Certified Master Instructor- one of the most sought after certifications on the market. Erica's broad experience gives her the ability to bring the auto industry and VSC admin world together in a formula that works.
Steve Richards is an industry-renowned trainer who works with more than 40 of the nation’s most prestigious retail automotive organizations—many ranked in the top three by their OEMs. His modern sales strategies, transparency, and trust-building skills prepare sales teams to more effectively work with today’s informed and internet-savvy customers. Steve has a wealth of experience in helping dealers streamline their sales processes to make the customer’s purchase experience faster and more fun than the traditional and dated “road to the sale.” Plus, Steve has taught thousands of sales team members to use social media to brand themselves and increase their personally generated traffic. He practices what he preaches—sharing his cutting edge automotive sales strategies and techniques on YouTube, which have been viewed over 12,000,000 times.
Erick Jauregui brings nearly 20 years of automotive service department experience. Erick is focused on training, consulting, and creating new training fixed ops content to help dealers supercharge operations. During his career, Erick was certified by several OEMs, with his service departments exceeding gross profit, parts, and CSI.
Dave Foy brings over 30 years of automotive service experience. He brings a passion for coaching, leading, and training others—leaving automotive better than he found it. Dave won multiple Ford awards, serves as the service manager at the second largest Acura store in the country, and was a Fixed Operations Director for a 7-store group.