In recent years dealers have made significant progress toward improving the customer experience. Consumer satisfaction scores indicate that buying a car today is easier and more enjoyable than 10 to 15 years ago. However, there is still room for improvement. And in some cases, the best way to enhance the customer experience is to improve the employee experience.
It’s no secret that dealership turnover is higher than in other industries, and the cost of losing an employee in the first year can be up to three times their salary in lost revenue; not to mention recruiting costs and more.
Proper training is no longer a nice-to-have, and with the right skills and knowledge your team can make a more meaningful impact on your customers and your bottom line.