PROTECTING WHAT MOVES YOU
In order to provide dealers with compelling F&I explainer videos that they can effectively showcase in their dealerships, we create videos that center on authentic, real-life stories of everyday people and show how the F&I benefit’s value proposition relates to their passions. Instead of simply presenting the benefits out in layman’s terms, we produce narratives that create empathy for our brand and easy-to-understand value propositions that will be better retained by dealership’s customers (thank you oxytocin!).
Different dealerships have different needs, which is why we provide both animated and lifestyle versions. Our latest video set centers on the life of a busy woman named Jennie who is an avid photographer and devoted mother. Watch the video to see how EasyCare KeyCare protects what moves her:
Digital tools can help dealers avoid costly compliance mistakes, but software is only as good as the people behind it. Make sure your staff is informed about major regulations that could cost your dealership time and money, rather than relying on technology alone to manage your dealership's compliance efforts.
Even with a tried-and-true sales process, it's inevitable that you'll still get customers who turn down a vehicle service contract in the finance office. Experienced F&I managers know how to address a buyer's decision, get to the root of their objection, and offer a solution. Their secret? Be prepared before the conversation even starts. We've compiled the four most common customer objections and the best way to respond to each to help you win the sale.
Are you ready to talk about the 5 costs of vehicle ownership? Be prepared to educate your customers during the buying process so they're aware of what the cost of ownership can add up to—beyond a monthly payment.
It’s no secret that dealership turnover is higher than in other industries, and the cost of losing an employee in the first year can be up to three times their salary in lost revenue; not to mention recruiting costs and more.
Proper training is no longer a nice-to-have, and with the right skills and knowledge your team can make a more meaningful impact on your customers and your bottom line.
Differentiate your dealership with a certified-pre-owned program, like Motor Trend Certified, to compete for a broader share of used-car sales.