Dealers have access to all kinds of data that can help them customize marketing efforts, source new leads, and maintain longer customer relationships. In this first part of our series on The Data-Driven Dealer, learn more about five sources that can give you insight into your customers.
Digital tools can help dealers avoid costly compliance mistakes, but software is only as good as the people behind it. Make sure your staff is informed about major regulations that could cost your dealership time and money, rather than relying on technology alone to manage your dealership's compliance efforts.
Even with a tried-and-true sales process, it's inevitable that you'll still get customers who turn down a vehicle service contract in the finance office. Experienced F&I managers know how to address a buyer's decision, get to the root of their objection, and offer a solution. Their secret? Be prepared before the conversation even starts. We've compiled the four most common customer objections and the best way to respond to each to help you win the sale.
Are you ready to talk about the 5 costs of vehicle ownership? Be prepared to educate your customers during the buying process so they're aware of what the cost of ownership can add up to—beyond a monthly payment.