Managing and developing a successful dealership is quite the challenge—between hiring the right people, providing the necessary tools and training, managing inventory, generating effective advertising and marketing, and establishing an overall great place to work, it’s no surprise that there isn’t a definitive guide to success.
With a seemingly never-ending list of to-dos, at the top of every dealer principal’s mind is: “How can I make my dealership more profitable and efficient without creating stress for my employees?” Identifying the right technology for your dealership is great, but choosing the appropriate vendor partnership for you and your business is critically important when addressing this question. Whether you’re new to the game or a veteran dealer principal, selecting the right providers for your business is what’s ultimately going to maximize your results and differentiate you from your competitors.
A BLUEPRINT FOR SELECTING THE RIGHT PARTNER FOR YOUR DEALERSHIP
There isn’t a single vendor in the marketplace capable of meeting all of your dealership needs. As a result, most dealers experience vendor overload when searching for the right partners to fulfil their various requirements. In a recent article in Automotive News, Larry Dorfman, CEO of EasyCare, discusses how vendors [can] avoid ineffective overload by plugging into and aligning to every dealer’s unique goals. He insists that this alignment is critical to striking an effective and efficient partnership. So what does that mean for you as a dealer?
Whether you’re looking for an F&I solution provider, customer retention tool, or something different, be sure to ask yourself and the prospective vendor the right questions. Make sure you choose a partner who will:
- Build customized programs for your dealership’s unique goals
- Develop you and your staff through continuous virtual and in-person training
- Communicate updates and stay in contact frequently without overwhelming
- Make suggestions for your business and listen to feedback
- Focus on the value of their service instead of their bottom line
To read the complete article in Automotive News and gain more insights into EasyCare’s dealer partnership strategy, click here.
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