Most auto industry experts began 2022 predicting dealerships would have more inventory by now. But supply replenishment has taken longer than the experts predicted. Now, just as manufacturers hint at more supply, we may be heading into a recession.
In recent years dealers have made significant progress toward improving the customer experience. Consumer satisfaction scores indicate that buying a car today is easier and more enjoyable than 10 to 15 years ago. However, there is still room for improvement. And in some cases, the best way to enhance the customer experience is to improve the employee experience.
As inventory levels are slowly replenished and auto dealers plan to grow headcount, attracting and retaining workers may be even more challenging than in the past. In the last few years, there has been a massive shift in how employees view their work and the value it brings to their lives.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.