Managing and developing a successful dealership is quite the challenge—between hiring the right people, providing the necessary tools and training, managing inventory, generating effective advertising and marketing, and establishing an overall great place to work, it’s no surprise that there isn’t a definitive guide to success.
With a seemingly never-ending list of to-dos, at the top of every dealer principal’s mind is: “How can I make my dealership more profitable and efficient without creating stress for my employees?” Identifying the right technology for your dealership is great, but choosing the appropriate vendor partnership for you and your business is critically important when addressing this question. Whether you’re new to the game or a veteran dealer principal, selecting the right providers for your business is what’s ultimately going to maximize your results and differentiate you from your competitors.
A BLUEPRINT FOR SELECTING THE RIGHT PARTNER FOR YOUR DEALERSHIP
There isn’t a single vendor in the marketplace capable of meeting all of your dealership needs. As a result, most dealers experience vendor overload when searching for the right partners to fulfil their various requirements. In a recent article in Automotive News, Larry Dorfman, CEO of EasyCare, discusses how vendors [can] avoid ineffective overload by plugging into and aligning to every dealer’s unique goals. He insists that this alignment is critical to striking an effective and efficient partnership. So what does that mean for you as a dealer?
Whether you’re looking for an F&I solution provider, customer retention tool, or something different, be sure to ask yourself and the prospective vendor the right questions. Make sure you choose a partner who will:
- Build customized programs for your dealership’s unique goals
- Develop you and your staff through continuous virtual and in-person training
- Communicate updates and stay in contact frequently without overwhelming
- Make suggestions for your business and listen to feedback
- Focus on the value of their service instead of their bottom line
To read the complete article in Automotive News and gain more insights into EasyCare’s dealer partnership strategy, click here.
Related Articles
Most auto industry experts began 2022 predicting dealerships would have more inventory by now. But supply replenishment has taken longer than the experts predicted. Now, just as manufacturers hint at more supply, we may be heading into a recession.
F&I is a critical linchpin in connecting car buyers back to the selling dealership. As a dealer, you can either practice hope—meaning, you hope that the customer returns to your store—or you can create a contractual link with a customer.
In recent years dealers have made significant progress toward improving the customer experience. Consumer satisfaction scores indicate that buying a car today is easier and more enjoyable than 10 to 15 years ago. However, there is still room for improvement. And in some cases, the best way to enhance the customer experience is to improve the employee experience.
As inventory levels are slowly replenished and auto dealers plan to grow headcount, attracting and retaining workers may be even more challenging than in the past. In the last few years, there has been a massive shift in how employees view their work and the value it brings to their lives.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.
It takes a slightly different approach to sell a VSC to an EV buyer. Learn the differences between electric and gas vehicles and how to position a VSC for an EV—and see big results.
