In a recent post we discussed how RV sales are skyrocketing to unprecedented levels, and how the opportunity to capitalize on this growing trend is in your hands. The face of the RV owner is evolving to include baby boomers reaching retirement age, millennials hungry for experiences, and families looking for affordable vacationing.
Although we know the demographic for RV ownership is shifting, one thing remains the same: protecting one’s investment is a smart financial move, but can be costly. Whether your customer is purchasing a motor home, travel trailer, fifth wheel, or pop-up camper, when they take off in their RV, they want to trust that their journey will go off without a hitch—no pun intended.
Ensuring that your customer is confident for the road ahead is imperative, and a prepaid maintenance program could be the difference between a lifelong customer and a fair-weather camper. In a nutshell, prepaid maintenance plans include some basic services and offer others at a discount to encourage RV-buyers to keep up with routine maintenance, making major repairs less likely. Plus, a prepaid maintenance plan protects RV owners from the rising costs of oil, parts, and labor.
According to Walt Burns, National Brand Manager for EasyCare, one major benefit of offering RV prepaid maintenance plans at your dealership is that “RV buyers who purchase these plans are far more likely to return to your dealership for service and future RV purchases than those who don’t.” By keeping your customers coming back for their routine maintenance, dealers see an increase in service, and accessory and aftermarket parts revenue.
But it doesn’t stop with service. Customers who come back to a dealership for service and have a positive experience, frequently purchase their next RV from that dealer. So your customers who purchase an RV prepaid maintenance plan from your dealership are well on their way to becoming a customer for life.
For more information on EasyCare’s RV Prepaid Maintenance program, or our full suite of RV coverage which includes VehicleService Contracts, Limite Warranty, GAP, DriverCare (Tire and Wheel), and Appearance Protection, please visit our website: https://easycare.com/rvdealers
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For the first time in more than two years, sales of recreational vehicles (RVs) are slowing down. When the pandemic hit, thousands of consumers wanted to buy an RV, travel, and work remotely. Many RV dealerships had record sales months—and years—and could hardly keep enough inventory in stock to fill the demand. Now the winds are shifting. Due to inflation, high gas prices, rising interest rates, and the threat of a recession, consumers are cutting back on discretionary expenses. At the same time, operational costs are rising for dealerships. Parts and labor, in particular, have spiked substantially. This means that many RV dealers are looking at solutions to help them grow revenue in variable and fixed operations. If sales are slowing down at your dealership, it might be time to implement a few strategies designed to help generate revenue during lean times.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.
RV dealers need to offer tools to move more of the F&I process online to provide an excellent customer experience—and maximize profit.
The RV market has seen a lot of changes. When was the last time you reviewed your reinsurance plan to see if you’re on track to meet your goals?
Learning how to execute the close, even in the face of objections, means more F&I profits for your dealership and ensures a worry-free RV experience for your customers.
