In a recent post we discussed how RV sales are skyrocketing to unprecedented levels, and how the opportunity to capitalize on this growing trend is in your hands. The face of the RV owner is evolving to include baby boomers reaching retirement age, millennials hungry for experiences, and families looking for affordable vacationing.
Although we know the demographic for RV ownership is shifting, one thing remains the same: protecting one’s investment is a smart financial move, but can be costly. Whether your customer is purchasing a motor home, travel trailer, fifth wheel, or pop-up camper, when they take off in their RV, they want to trust that their journey will go off without a hitch—no pun intended.
Ensuring that your customer is confident for the road ahead is imperative, and a prepaid maintenance program could be the difference between a lifelong customer and a fair-weather camper. In a nutshell, prepaid maintenance plans include some basic services and offer others at a discount to encourage RV-buyers to keep up with routine maintenance, making major repairs less likely. Plus, a prepaid maintenance plan protects RV owners from the rising costs of oil, parts, and labor.
According to Walt Burns, National Brand Manager for EasyCare, one major benefit of offering RV prepaid maintenance plans at your dealership is that “RV buyers who purchase these plans are far more likely to return to your dealership for service and future RV purchases than those who don’t.” By keeping your customers coming back for their routine maintenance, dealers see an increase in service, and accessory and aftermarket parts revenue.
But it doesn’t stop with service. Customers who come back to a dealership for service and have a positive experience, frequently purchase their next RV from that dealer. So your customers who purchase an RV prepaid maintenance plan from your dealership are well on their way to becoming a customer for life.
For more information on EasyCare’s RV Prepaid Maintenance program, or our full suite of RV coverage which includes Vehicle Service Contracts, Limited Warranty, GAP, DriverCare (Tire and Wheel), and Appearance Protection, please visit our website: https://easycare.com/rvdealers
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