
“From a product perspective, from a presentation perspective, from a support perspective, Easycare and MotorTrend are winning combination.” –Jay Rosario, Dealer Principal, MotorTrend Certified Vehicles of Orlando.
EasyCare’s MotorTrend Certified program was a game changer for Jay Rosario. With over 14 stores in his area, finding a way to stand out from the crowd was key. Jay developed a custom MotorTrend Certified program and saw his sales effectiveness numbers skyrocket to over 140%. Now, with EasyCare’s support, Jay is opening MotorTrend Certified Vehicles of Orlando, a standalone dealership built around the brand promise MotorTrend helped him develop.
Related Articles

Before you work the wrong deal, take the time to listen. By asking these five questions, you can become the best advocate for your customers and sell more cars.

It’s no secret that dealership turnover is higher than in other industries, and the cost of losing an employee in the first year can be up to three times their salary in lost revenue; not to mention recruiting costs and more.

Proper training is no longer a nice-to-have, and with the right skills and knowledge your team can make a more meaningful impact on your customers and your bottom line.

Compliance begins the second your customers step on the lot. Because of this, it’s vital for every dealership to ensure that their processes are compliant, and they provide the necessary compliance training to support their team.