For the first time in more than two years, sales of recreational vehicles (RVs) are slowing down. When the pandemic hit, thousands of consumers wanted to buy an RV, travel, and work remotely. Many RV dealerships had record sales months—and years—and could hardly keep enough inventory in stock to fill the demand. Now the winds are shifting. Due to inflation, high gas prices, rising interest rates, and the threat of a recession, consumers are cutting back on discretionary expenses. At the same time, operational costs are rising for dealerships. Parts and labor, in particular, have spiked substantially. This means that many RV dealers are looking at solutions to help them grow revenue in variable and fixed operations. If sales are slowing down at your dealership, it might be time to implement a few strategies designed to help generate revenue during lean times.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.
RV dealers need to offer tools to move more of the F&I process online to provide an excellent customer experience—and maximize profit.
The RV market has seen a lot of changes. When was the last time you reviewed your reinsurance plan to see if you’re on track to meet your goals?
Learning how to execute the close, even in the face of objections, means more F&I profits for your dealership and ensures a worry-free RV experience for your customers.