The Five Moments You Can’t Afford to Miss

Dealers have to treat their online presence as an extension of their showroom. Learn about the five stages in a car buyer’s online journey to find out how to keep your digital presence optimized to take consumers from online to on your lot.

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F&I Online: The Right Content for Each Stage of the Buying Process

Some tweaks to your site can be the ticket to selling more service contracts and keeping your customers happy. Here are some suggestions for the content you need to have online to keep vehicle coverage top of mind.

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Prevent Unsolicited Warranty Providers From Poaching Your Customers

Preventing unsolicited warranty providers from damaging your dealership reputation and customer retention has never been easier.

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The Hidden Value Of Corporate Social Responsibility

Set your business apart with corporate social responsibility and reap the business and brand benefits that come along with it.

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The Power of Character-Driven Videos

You’ve heard it before and you’ll hear it again: video is taking content marketing by storm. HubSpot found that people watch an average of 1.5 hours of video per day, and it’s no surprise—after all, YouTube has more monthly unique visitors than any other channel aside from Facebook

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How Important is Company Culture?

Having a strong company culture is no longer simply an option—it’s a fundamental need. And the most successful companies agree that creating a culture of engagement starts at the top.

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