Find out the three significant challenges the auto industry has faced this year and how they'll impact dealers well into 2021 and beyond.
Dealers have access to all kinds of data that can help them customize marketing efforts, source new leads, and maintain longer customer relationships. In this third part of our series on The Data-Driven Dealer, learn more about applying customer data to your marketing efforts.
With the challenges the industry is seeing in 2020, and with customers demanding a personalized experience more than ever before, data-driven marketing is a dealer’s best friend. As dealers compete for leads in a tight market, any insight that helps them better understand potential customers and boost their overall competitive advantage is priceless.
Dealers have access to all kinds of data that can help them customize marketing efforts, source new leads, and maintain longer customer relationships. In this first part of our series on The Data-Driven Dealer, learn more about five sources that can give you insight into your customers.
Dealers have to treat their online presence as an extension of their showroom. Learn about the five stages in a car buyer’s online journey to find out how to keep your digital presence optimized to take consumers from online to on your lot.
Some tweaks to your site can be the ticket to selling more service contracts and keeping your customers happy. Here are some suggestions for the content you need to have online to keep vehicle coverage top of mind.