In recent years dealers have made significant progress toward improving the customer experience. Consumer satisfaction scores indicate that buying a car today is easier and more enjoyable than 10 to 15 years ago. However, there is still room for improvement. And in some cases, the best way to enhance the customer experience is to improve the employee experience.
As inventory levels are slowly replenished and auto dealers plan to grow headcount, attracting and retaining workers may be even more challenging than in the past. In the last few years, there has been a massive shift in how employees view their work and the value it brings to their lives.
For the first time in more than two years, sales of recreational vehicles (RVs) are slowing down. When the pandemic hit, thousands of consumers wanted to buy an RV, travel, and work remotely. Many RV dealerships had record sales months—and years—and could hardly keep enough inventory in stock to fill the demand. Now the winds are shifting. Due to inflation, high gas prices, rising interest rates, and the threat of a recession, consumers are cutting back on discretionary expenses. At the same time, operational costs are rising for dealerships. Parts and labor, in particular, have spiked substantially. This means that many RV dealers are looking at solutions to help them grow revenue in variable and fixed operations. If sales are slowing down at your dealership, it might be time to implement a few strategies designed to help generate revenue during lean times.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.
While it's essential to be focused on providing excellent customer service during the initial sale, it's important to remember that what happens even years down the road can still significantly impact your relationships with your customers. Partnering with an RV service contract provider is the first step to creating long-term, loyal repeat customers, which is now more critical than ever as retail sales start normalizing. But not all providers are created equal. There are four things you should know before trusting them with your customers.