Creating a Better Customer Experience with Technology

More customers than ever say they're very satisfied with their shopping experience. Digital retailing plays a huge role in this change, but few buyers want to complete the entire process online. A successful digital retailing program doesn't mean you need Amazon one-click capabilities.

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The Right Attitude for 2022

Understandably, the number one focus of any business, not just dealerships, is accelerating revenue. That usually involves investment in technology, inventory, and marketing. But if you're relying on your people to use these tools, it's just as essential to make sure they've got the right attitude to be successful.

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Year-End Reinsurance Considerations

As your goals and objectives change over time, do you know how to evaluate your reinsurance or participation strategy to make sure it aligns with your new plans? Don’t miss this crucial step as you plan for 2022.

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Needs Assessments are Non-Negotiable

Before you work the wrong deal, take the time to listen. By asking these five questions, you can become the best advocate for your customers and sell more cars.

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Five Tips for Selling Extended Vehicle Service Contracts

For those of us in the industry, the benefits of an extended vehicle service contract (VSC) are obvious.

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Dealer Testimonial Series: Jay Rosario, MotorTrend Certified Vehicles of Orlando

In this episode of our Dealer Testimonial Series, learn how Jay Rosario has found long-term success with the EMotor Trend Certified program.

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