Reach Your Audience: Part Two of our Dealer-Driven Data Series

Dealers have access to all kinds of data that can help them customize marketing efforts, source new leads, and maintain longer customer relationships. In this first part of our series on The Data-Driven Dealer, learn more about five sources that can give you insight into your customers.

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Where’s Your Data? Part One of our Dealer-Driven Data Series

Dealers have access to all kinds of data that can help them customize marketing efforts, source new leads, and maintain longer customer relationships. In this first part of our series on The Data-Driven Dealer, learn more about five sources that can give you insight into your customers.

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Dealer Compliance: What Every Department Needs to Know

Digital tools can help dealers avoid costly compliance mistakes, but software is only as good as the people behind it. Make sure your staff is informed about major regulations that could cost your dealership time and money, rather than relying on technology alone to manage your dealership's compliance efforts.

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Your Game Plan for Overcoming The 4 Most Common Customer Objections

Even with a tried-and-true sales process, it's inevitable that you'll still get customers who turn down a vehicle service contract in the finance office. Experienced F&I managers know how to address a buyer's decision, get to the root of their objection, and offer a solution. Their secret? Be prepared before the conversation even starts. We've compiled the four most common customer objections and the best way to respond to each to help you win the sale.

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Are you Ready to Talk About the 5 Costs of Vehicle Ownership?

Are you ready to talk about the 5 costs of vehicle ownership? Be prepared to educate your customers during the buying process so they're aware of what the cost of ownership can add up to—beyond a monthly payment.

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The Five Moments You Can’t Afford to Miss

Dealers have to treat their online presence as an extension of their showroom. Learn about the five stages in a car buyer’s online journey to find out how to keep your digital presence optimized to take consumers from online to on your lot.

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