CONTACT US AT 1-800-458-7071

Our DNA is what drives us to seek innovation, generating passionate
customers at every level and helping our dealers succeed.



Knowing that something had to be done about the negative connotation that was so readily associated with the car buying and servicing experience, Larry Dorfman set out to change the paradigm in 1984: create ultimate peace of mind with premier driver benefits, and superior customer satisfaction starting from the vehicle purchase, through the span of the vehicle ownership, and back to the next vehicle purchase. The idea soon turned into a business concept that worked, and in the early 1990’s, Automobile Protection Corporation (APCO) and its EasyCare brand became recognized on a national scale.

Today, APCO Holdings, Inc. is a leading marketer and administrator of automotive aftermarket products sold throughout the United States. With more than 30 years of experience, we offer a full suite of driver F&I benefits, innovative dealer services and industry-leading customer service. We proudly hold an A+ rating from the Better Business Bureau, and our benefits are the industry’s only Motor Trend Recommended “Best Buy”. APCO Holdings’ majority shareholder is Toronto-based Ontario Teachers’ Pension Plan, Canada’s largest single-profession pension plan.

We will conduct ourselves with honesty and integrity in everything we do. We will always do the right thing for our customers, our partners and ourselves. If we make an error, we will step up to the plate and provide the coverage and services that should be provided. We will be dependable, respectable and professional while delivering our benefits and services.

We will operate with persistence and urgency to get the job done in alignment with company priorities. We will deliver our objectives on time, eliminate distractions and stay the course until the work is complete.

We will display a positive attitude in our interactions with our customers, partners and with each other. We will put our employees and our customers first. We will have empathy for our customers and fellow employees, understanding their circumstances and points of view. We will greet everyone with the appropriate tone of voice and have respect in all communications including verbal, e-mail and video.

We will be self-motivated. We will show up to work every day committed to delivering value to our customers and our peers. We are dedicated to accomplishing the goals of the company whenever we see opportunity for improvement. We will be proactive, identifying and delivering solutions for our customers and ourselves. We will strive to continually improve. We will work to understand the job, discuss things with others and bring value through our interactions. We will be intellectually curious, trying not only to understand our role, but also the role of others, and the bigger picture in the market around us.

We will always respond quickly to our customers and our peers to set their expectations for when results can and will be delivered. We will deliver for our customers and employees in a timely manner. We will pick up the phone when we are at our desks rather than let our customers and peers go to voicemail.


The key to success is creating passionate employees and customers.


What does it mean to partner with EasyCare? It means having all of the resources to succeed – the power to grow – at your fingertips. Having access to the industry’s most highly-acclaimed individuals, and the ability to gain insight into up-and-coming trends and best practices. Disrupting the market with innovative technology. Providing the nation’s leading driver benefits to your customers, with confidence that the customer service they’ll receive on our end mirrors the great reputation of yours. It means always having a partner by your side.

Together, let’s open doors to endless opportunities.

Let’s talk. We’ll get in touch with you soon.


Got questions? We’ve got answers. Call us or fill out the form below, and we’ll get back to you asap. Please note: contract claims can’t be handled online. For all claims filing assistance, please have your service advisor call our claims department at the number below.

Hours of Operation:
Monday – Friday, 8:00 AM – 8:00 PM EST
Saturdays, 9:00 AM – 12:00 PM EST

Service Contract Claims & Customer Service

GAP Claims and Customer Support

Dent Repair Customer Support

KeyCare Customer Support (24-Hour Hotline)

Corporate Headquarters

Hours of Operation:
Monday – Friday, 8:00 AM – 8:00 PM CST
Saturdays, 10:00 AM – 3:00 PM CST

Renew your vehicle coverage
800-230-2434 (Option 6)

Get coverage for your vehicle
800-760-7791 (Option 2)

24-Hour EasyCare Roadside Assistance


Automobile Protection Corporation
6010 Atlantic Boulevard
Norcross, GA 30071

The information presented on this site is intended for marketing purposes only and is a summary of the benefits offered. Not all plans are available in all areas and coverage may vary by state. Ask your dealer representative for the actual contract or limited warranty for complete terms, conditions, exclusions and state-specific language. Purchase of this coverage is optional and is not required to qualify for financing.