Contact us at 1-800-538-4181

Our core values drive us to continuously seek the newest and most effective ways to generate passionate customers at every level and help our dealers succeed.


Knowing that something had to be done about the negative connotation that was so readily associated with the car buying and servicing experience, Larry Dorfman set out to change the paradigm in 1984: create ultimate peace of mind with premier driver benefits, and superior customer satisfaction starting from the vehicle purchase, through the span of the vehicle ownership, and back to the next vehicle purchase. The idea soon turned into a business concept that worked, and in the early 1990’s, Automobile Protection Corporation (APCO) and its EasyCare brand became recognized on a national scale.

Today, APCO Holdings, Inc. is a leading marketer and administrator of automotive aftermarket products sold throughout the United States. With more than 30 years of experience, we offer a full suite of driver F&I benefits, innovative dealer services and industry-leading customer service. We proudly hold an A+ rating from the Better Business Bureau, and our benefits are the industry’s only MotorTrend® Recommended “Best Buy.” APCO Holdings’ majority shareholder is Toronto-based Ontario Teachers’ Pension Plan, Canada’s largest single-profession pension plan.


We exemplify honesty, integrity and transparency in everything we do. We always do the right thing. We are dependable, respectable and professional while delivering best-in-industry benefits and services.


We display a positive attitude and are collaborative with our customers, partners and with each other. We are strong communicators and good listeners, and show empathy for everyone we work with. We are personable, greet people with a pleasant tone of voice and show respect in all communications.


We are driven and self-motivated. We are doers who strive to exceed expectations. Our decisions are based on our core values, data and facts. We operate with persistence and urgency to get the job done on time and in alignment with company priorities. We eliminate distractions and stay the course until the work is complete.


We come to work every day committed to delivering value to everyone we engage with. We genuinely care about our work and organization. We proactively identify and deliver solutions. We are inquisitive, trying to understand our role, the roles of others and the market around us. We are committed to the personal and professional growth of ourselves and those around us, and therefore always maintain a student mentality.


We are dependable and driven to deliver on our promises. We are responsive and exceed expectations in a timely manner. We hold ourselves accountable to fulfill our commitments “because we said we would.”


The key to success is creating passionate employees and customers.


At EasyCare, we follow a “work hard, play hard” philosophy. Our employees are the heart and soul of our company, which is why we were recently named a top 101 for “Atlanta’s 2017 Best and Brightest Companies to Work For” and a top 101 for “The Nation’s 2016 Best and Brightest Companies to Work For.” If you’re an innovative thinker and a team player with an ambitious can-do attitude, we want to hear from you! Side note: extra points if you readily accept a ping pong challenge.



Got questions? We’ve got answers. Call us and we’ll get back to you asap.

Hours of Operation:
Monday – Friday, 8:00 AM – 8:00 PM EST
Saturdays, 9:00 AM – 12:00 PM EST

Automobile Protection Corporation
6010 Atlantic Boulevard
Norcross, GA 30071

The information presented on this site is intended for marketing purposes only and is a summary of the benefits offered. Not all plans are available in all areas and coverage may vary by state. Ask your dealer representative for the actual contract or limited warranty for complete terms, conditions, exclusions and state-specific language. Purchase of this coverage is optional and is not required to qualify for financing.