EasyCare’s history is rooted in the belief that vehicle ownership needs to be an exciting and enjoyable experience, every step of the way – beginning from the moment that you step into a dealership. Which is how it all started, in 1984.
Knowing that something had to be done about the negative connotation that was so readily associated with the car buying/servicing experience, Larry Dorfman set out to change the paradigm: ultimate peace of mind with premier driver benefits, and superior customer satisfaction starting from the vehicle purchase, through the span of the vehicle ownership, and back to the next vehicle purchase. The idea soon turned into a business concept that worked; Automobile Protection Corporation (APCO) and its EasyCare brand became nationally recognized in the early 1990’s. Shortly after, APCO signed an ongoing agreement with American Honda Finance, and was acquired by Ford Motor Company in 1999, tripling the size of the business over the next eight years. In 2007, the company was repurchased by APCO’s employees and equity partners, continuing with it’s focus on consumer-centric growth. In 2016, Ontario Teacher’s Pension Plan became a major shareholder of APCO. Since our inception, we have helped secure the investments of more than seven million car buyers and paid out over $3 billion in claims. EasyCare is currently partnering with over 2,000 dealers committed to making a difference.
Our core values drive us to continuously seek the newest and most effective ways to generate passionate customers at every level and help our dealers succeed.
Knowing that something had to be done about the negative connotation that was so readily associated with the car buying and servicing experience, Larry Dorfman set out to change the paradigm in 1984: create ultimate peace of mind with premier driver benefits, and superior customer satisfaction starting from the vehicle purchase, through the span of the vehicle ownership, and back to the next vehicle purchase. The idea soon turned into a business concept that worked, and in the early 1990’s, Automobile Protection Corporation (APCO) and its EasyCare brand became recognized on a national scale.
Today, APCO Holdings, Inc. is a leading marketer and administrator of automotive aftermarket products sold throughout the United States. With more than 30 years of experience, we offer a full suite of driver F&I benefits, innovative dealer services and industry-leading customer service. We proudly hold an A+ rating from the Better Business Bureau, and our benefits are the industry’s only MOTOR TREND Recommended “Best Buy.” APCO Holdings’ majority shareholder is Toronto-based Ontario Teachers’ Pension Plan, Canada’s largest single-profession pension plan.
We exemplify honesty, integrity and transparency in everything we do. We always do the right thing. We are dependable, respectable and professional while delivering best-in-industry benefits and services.
We display a positive attitude and are collaborative with our customers, partners and with each other. We are strong communicators and good listeners, and show empathy for everyone we work with. We are personable, greet people with a pleasant tone of voice and show respect in all communications.
We are driven and self-motivated. We are doers who strive to exceed expectations. Our decisions are based on our core values, data and facts. We operate with persistence and urgency to get the job done on time and in alignment with company priorities. We eliminate distractions and stay the course until the work is complete.
We come to work every day committed to delivering value to everyone we engage with. We genuinely care about our work and organization. We proactively identify and deliver solutions. We are inquisitive, trying to understand our role, the roles of others and the market around us. We are committed to the personal and professional growth of ourselves and those around us, and therefore always maintain a student mentality.
We are dependable and driven to deliver on our promises. We are responsive and exceed expectations in a timely manner. We hold ourselves accountable to fulfill our commitments “because we said we would.”
The key to success is creating passionate employees and customers.
Founder, APCO Holdings
Larry founded APCO in 1984 on the premise that the negative connotation that was so readily associated with the automobile industry needed to change. Eager to improve the customers’ car ownership experience, Larry set the stage for a business that would become a major driver in the automotive F&I industry.
When he’s not working, Larry spends his time with his wife, five children, and three grandchildren, or fuels his passion for music by attending concerts, particularly smaller, more intimate venues.
Chairman & CEO, APCO Holdings
Finbarr (“Fin”) O’Neill joined the Board of APCO in February 2018 and was named CEO & Chairman in May 2019. Fin has over 20 years of experience as CEO with various companies in the automotive industry. Most recently, Mr. O’Neill was President and CEO of J.D. Power. In his 10 years with J.D. Power, Fin helped lead the firm through a period of dramatic expansion into data & analytics, and integration of strategic acquisitions including the NADA Used Car Guide and the used car pricing consumer website National Appraisal Guides. Previously, he served as CEO of Hyundai Motor America where he helped lead a brand turnaround, Mitsubishi North America, and Reynolds & Reynolds.
John Lee joined APCO in 1991 with the primary responsibility of developing and managing APCO’s insurance relationships and risk management policies and procedures. He was promoted to President in 2003 after having served in various positions, including Chief Operating Officer. Prior to joining APCO, John was a Claims Manager at General Group International and Maryland Casualty Company. He holds a B.A. from Furman University and an Honorary Degree in Foreign Studies from Kansai Gaidai University in Hirakatashi, Japan.
Chief Services Officer
Michael (Mike) A. Curran has been with APCO since 1985. In his tenure with the company, Mike has served as Vice President of Claims, Executive Vice President/Dealer Relations and Sr. Executive Vice President/Administrative Functions. However, his focus has remained the same: taking care of the customers to assure we meet or exceed their expectations.
Senior Vice President, Business Development
David DeCredico joined APCO as its Vice President for Reinsurance Programs in 2004 after spending the early part of his career in Public Accounting. David holds a Bachelor of Arts degree from Wake Forest University and a Masters of Science in Management from the Georgia Institute of Technology. David is also a licensed Certified Public Accountant. In 2007, in addition to managing EasyCare’s Dealer Reinsurance programs, he took on primary responsibility for Program Development and managed the relationships with all of APCO’s OEM and other private labels. In January 2014, he also took on responsibility for managing APCO’s Business Development team.
Chief Financial Officer
David joined APCO in February 2018 as Chief Financial Officer. He brings over 30 years of experience in the insurance and extended warranty industries. David has served as CFO for both publicly-held corporations as well as private-equity backed organizations. Most recently, he served as EVP and CFO of The Warranty Group. David received a Bachelor of Science degree in Accounting from Indiana University and is a Certified Public Accountant.
In his free time, David can be found spending time with his wife and four children, perfecting his golf swing, or cheering on the Indiana Hoosiers basketball team.
JOIN OUR TEAM
At EasyCare, we follow a “work hard, play hard” philosophy. Our employees are the heart and soul of our company, which is why we were recently named a top 101 for “Atlanta’s 2017 Best and Brightest Companies to Work For” and a top 101 for “The Nation’s 2016 Best and Brightest Companies to Work For.” If you’re an innovative thinker and a team player with an ambitious can-do attitude, we want to hear from you! Side note: extra points if you readily accept a ping pong challenge.
Got questions? We’ve got answers. Call us and we’ll get back to you asap.
Hours of Operation:
Monday – Friday, 8:00 AM – 8:00 PM EST
Saturdays, 9:00 AM – 12:00 PM EST
Automobile Protection Corporation
6010 Atlantic Boulevard
Norcross, GA 30071
The information presented on this site is intended for marketing purposes only and is a summary of the benefits offered. Not all plans are available in all areas and coverage may vary by state. Ask your dealer representative for the actual contract or limited warranty for complete terms, conditions, exclusions and state-specific language. Purchase of this coverage is optional and is not required to qualify for financing.